A publication responds to a need, or a use case. There are several elements you can use to highlight your expertise and the publication itself.
A clear, descriptive and engaging title
A qualitative description highlighting the key elements:
The problem
The benefits for the acquirer
Proof that the product meets the need
Illustrations of use cases and possible usage of the data
A cover image to differentiate your publication in the “search"
Be different!
Add different cover images according to the publication, so that participants are guided in their search and can easily find your publications.