When conducting a search query by keywords, the results displayed are sorted by relevance score: the most relevant results are displayed first.
This relevance score is calculated by an algorithm that checks the publications (offers, themes) and pages of the organisations according to the following fields
- Publication title
- Keywords defined by the publication's editor
- Sector / Field
- Geographical location
In order for your content to rank well in the results, fill in these fields with the precise information best suited to your target audience, for example by varying the synonyms in the words.