Themes allow you to start exposing your expertise on the Data Exchange Platform, if your data is not structured yet, and you don't know with which data range to start.
By creating themes, you can display and describe the different categories of data that you could make available on the Data Exchange Platform. It enables you to highlight your expertise, generate discussions with prospective acquirers, and gauge the attractivity of your data.
You will then be able to define and format your data, in order to publish one or several data offerings that answer the needs expressed by your prospects.
Use case:
Your organization has several data ranges. The data is not structured. You want to know the interest it could garner. Themes allow you to publicize the categories of data you have to the Data Exchange Platform participants.